United Kingdom
Product Information:
About the book
Instructors
Students
•  Multiple Choice Questions
•  Related Links
•  Chapter Overviews
•  Additional Case Studies
•  Case Studies Used in the Book
•  Related Case Studies
•  Student Profiles

Related Links

Please note that all these links will open in a separate window.

http://www.bbc.co.uk/radio4/inbusiness
This link takes you to the BBC Radio 4 'In Business' series.

http://www.nmauk.co.uk
This site provides a valuable resource for you. It contains all the facts and figures on national newspapers and features case studies, research and creative work selected from around the world.

http://www.silicon.com/
This site provides regular updates, research and opinions on data-informed business activities.

http://www.experian.co.uk
This is Experian’s site – home of MOSAIC, Prospect Locator and Credit Referencing.

http://www.dunnhumby.com
This is DunnHumby’s site – a major data mining company.

http://www.crmguru.com/
This is a free (but you need to sign-up) newsletter & community site concerning customer relationship management and related topics.

http://www.listbroker.com
This is a link to the site of mail marketing group's list broking service.

http://www.mad.co.uk/rajars/story.aspx
The changing face of radio and radio advertising.

http://www.retaileyes.co.uk/home/rehome.aspx
An interesting site - on mystery shopping - you might even want to get involved...?

http://www.carlson-europe.com
This is the site of a major relationship marketing organisation - even helps you design your own Guinness advert - how's that for participative/experience marketing.

http://www.cim.co.uk
The site of the Chartered Institute of Marketing.

http://www.theidm.com
The site of the Institute of direct Marketing.

http://www.mii.ie
The Irish Marketing Institute.

http://www.mii.ie/useful_links.asp
Useful links from the Irish Marketing Institute to other relevant sites.

http://www.fedma.org
The site of the Federation of European Direct Marketing Associations: plenty of pan- European advice and news.

http://www.jicreg.co.uk
This is a link to the jicreg site -interesting profiles of locations & media exposure.

http://www.bmrb-tgi.co.uk/main.asp?p=143&r=9514.514
This is BMRB's TGI site - there are useful papers here on psychographics and demographics.

http://www.bmrb-tgi.co.uk/main.asp?p=401&r=3560.534
This is the TGI site that contains various papers including ones on international life styles.

http://www.asa.org.uk
This is the advertising Standards Authority's Web Site. Have a look at some of the adjudications and the new code of practice. The site contains reports on complaints over advertisements and the decisions made.

http://www.barb.co.uk
This is the site for the BARB Media Panel Research. It also provides useful up-to-date reports on Advertising.

http://www.mad.co.uk
This is described as 'the primary resource for professionals in: Marketing, media, new media, advertising and design'.

http://www.bmrb-tgi.co.uk/main.asp?p=401&r=3560.534
This is a link to BMRB's TGI survey. There are also links from this site to International Lifestyle Surveys and other BMRB Research.
About UsCustomer SupportContact UsSite Map