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Exploring Direct &
Customer Relationship
Marketing
Second Edition
Martin Evans, Lisa O'Malley
and Maurice Patterson
ISBN: 1861529015
Please email us with your
comments on this book.
Students' Resources
Interactive multiple choice questions that allow you to test
your knowledge of each chapter.
Useful links to organisations, surveys and other invaluable
information websites.
Chapter overviews for each chapter of the book.
Case studies from the Direct
Marketing Association (DMA) Award Competitions of 2001, 2002
and 2003.
Here in their original published form.
Case studies related to topics
covered in specific chapters of the book.
Profiles providing students' perspectives on
working in Direct and Relational Marketing. They describe
how they have applied course learnt knowledge to the new
data-informed marketing environment.
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