Exploring Direct &
Customer Relationship
Marketing
Second Edition
Martin Evans, Lisa O'Malley
and Maurice Patterson
ISBN: 1861529015
Please email us with your
comments on this book.
Additional Case Studies
The following case studies are from the Direct Marketing
Association (DMA) Award Competitions of 2001, 2002 and 2003.
Many of the cases from these awards already on book
related cases page, under their relevant book chapters,
but the cases below are not chapter specific. Please note that these files will open in a separate window.
DMA Awards 2001
Automotive
markets
B2B
Markets
Mail
in B2B Markets (a)
Mail
in B2B Markets (b)
Financial
Service Markets
FMCG
Markets
Fundraising
Markets
International
Markets
Leisure
Markets
Retail
Markets
Telecommunications
Markets
Brand
Building
Product
and Service Launches
DMA Awards 2002
Automotive
markets
B2B
Markets (a)
B2B
Markets (b)
Financial
Service Markets
FMCG
Markets
Fundraising
Markets
International
Markets
IT
Markets
Telecommunications
Markets
Travel
Markets
Brand
Building
DMA Awards 2003
Automotive
markets
B2B
Markets
Outdoor
and Ambient Media
Graduate
Recruitment Direct Marketing
Press
and Direct Marketing
Radio
and Direct Marketing
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