Services Marketing:
Concepts, Strategies
& Cases

K. Douglas Hoffman, John E.G
Bateson, Emma H. Wood and
Alexandra J. Kenyon
ISBN: 9781844808137

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Cases 16, 17 and 18 continued in full

Please click on the links below to view the full Cases 16, 17 and 18 continued from the book and the related discussion questions. Alternatively, you can download these resources as a single Winzip file. Please note that these links will open in a separate window.

Download the cases and questions as a single Winzip file here.